edited by Anna Alexander and Mark S
Essays, Literary, Moral and Philosophical, 2nd ed
Thankfully theyre not the clean, minimalist packs we had hypothesised for our piece, but instead are deeply unattractive, largely based on the designs that already existed in Australia (introduced at the end of 2012) which can also be seen at the Wellcome show
Also, research that is conducted with the target audience of the marketing we intend to target through policy and communication interventions (in this case, young adults who smoke) increases the face validity of our findings and making them directly applicable to policy and practice
For instance, Michael Lovenheim's paper uses Current Population Survey Tobacco Supplements data for metropolitan statistical areas in most years between 1992 and 2002, while DeCicca, Kenkel and Liu employ nationwide survey data from 2003