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The new 2026 Ploom EVO Purple Option pack and updated filter presentation give this flavour a more modern identity while keeping the key customer intent clear: cooling tobacco with the choice to add a fruitier, more aromatic finish

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Microbiol 6, 878 10.3389/fmicb.2015.00878 [DOI] [PMC free article] [PubMed] [Google Scholar] Rom S, Zuluaga-Ramirez V, Gajghate S, Seliga A, Winfield M, Heldt NA, Kolpakov MA, Bashkirova YV, Sabri AK, Persidsky Y, 2019

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The combined inflammatory response triggers premature conversion of terminal hairs to vellus hairs, shrinking follicles at nearly double the rate seen in single-habit individuals