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We use 100% pure fruit to create our vaping products
Statisticians supported by Cancer Research UK have concluded that smoking just one cigarette a day still carries half the risk of developing coronary heart disease or having a stroke that's associated with smoking 20 per day
But, tea contains many complex chemical compounds
They are natural, inexpensive, and free of dangerous chemicals
These two tests market will give the company an idea of whether the IQOS can indeed compete with the already hugely popular electronic cigarette in the reduced-risk product market, which Phillip Morris CEO Andr Calantzopoulos believes is the companys greatest growth opportunity in the years to come
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