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[14] The gender gap tends to be less pronounced in lower age groups

Yet in 2014, the segment performed pretty well in the c-store channel: While RYO tobacco dollar sales were up a modest 1.3%, according to IRI, lower-taxed pipe tobacco dollar sales were up 22.8% year over year, with unit sales up 21.2%

From a research standpoint, there are questions around what switching means in terms of reducing your risk for conditions attributable to tobacco, including how much that risk is reduced by switching to vaping

However, there is no safe level of cigarette smoking, and complete cessation remains the ultimate goal for optimal health

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