Participants were shown ads for the new non-menthol cigarettes Camel Crisp, Camel Crush Oasis, Newport Non-Menthol, Newport EXP, Kool Blue, and Kool Non-Menthol and were asked about prior awareness, expected flavors and sensations, who they thought would like the product, and if they expected to like it, based on the product ads and packaging
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Wary of addiction, he switched cigarette brands regularly in hopes that this strategy would keep him from getting hooked, he said