Protect from light and humidity
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Whats more, despite a rise in the rate of people trying to quit, there was a curious increase in the number of young people (aged 18 to 24) smoking for the first time
At the time, the advertising slogan "The blue world of Mild Seven" was used in television commercials, and after that blue became the colour of choice for the brand
This included filter tips, magnetic closures, adding custom designs on the inside, and then making display boxes for them