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The sponsors of the ban assumed that television commercials were extraordinarily effective not only in promoting a particular brand of cigarette but also in making the habit of smoking attractive and desirable, especially to young people
Under this inelastic demand (not sensitive to price) consumers will end up paying more of the tax burden, thus the pink box is bigger
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Research shows that withdrawal symptoms, including fatigue and sleep disturbances, are common but temporary after quitting smoking
Wadden TA, Bailey TS, Billings LK, Davies M, Frias JP, Koroleva A, et al
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