The industry is trying to get them treated from a regulatory perspective and branding and messaging perspective as if theyre unequivocally safer and cause less harm than cigarettes, but they are much closer to a cigarette than e-cigarettes because of the heating process, said Tim McAfee, the former head of the Office for Smoking and Health at the Centers for Disease Control and Prevention
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It is not matte, it is not dewy in the old highlighter sense, it is something closer to poreless glass, the kind that looks lit from within rather than lit by a ring light
Though JUUL's earliest ad campaign in 2015 ("Vaporized") was intended for smokers ages 25 to 34, a JUUL Labs spokesman said the campaign, which lasted less than six months, was perceived differently and the company worked to avoid further misconceptions in an effort to keep nicotine out of youths' hands
Legal action will be initiated against the company if it did not comply, he wrote in the letters, copies of which were reviewed by Reuters