Figure 2 Sensory cooling activity of Newport non-menthol cigarettes introduced in California in 2023 and 2025, compared to Newport menthol cigarettes Chemical analysis revealed that none of the Newport non-menthol varieties introduced in 2025 contained any of the major commercial cooling agents over the limits of detection, while the WS-3 content of Newport non-menthol green cigarettes marketed in 2023 was 1.26 0.05 mg/cig, similar to our previously reported findings 3
In addition to plain, non-flavored options, we invite you to try something new or come back to an old, favorite flavor
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By pioneering new research techniques to measure the gap between conscious thought and unconscious actions we have created a campaign which is infused with behavioural science learnings and speaks to smokers in a completely different way
Remember, for a lot of us, we spend more time in our vehicle than almost anywhere else
