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" 'The struggle of mankind against its deadliest foe': themes of counter-subversion in anti-narcotic campaigns, 1920-1940." Journal of Social History 34.3 (2001): 591-610

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108: 1079-1083 Le nombre de morts subites du nourrisson est 3 fois plus lev chez les enfants de mres fumeuses : "La mort subite du nourrisson, appele aussi parfois mort blanche , dsigne le dcs totalement inexplicable d'un nourrisson qui est apparemment en parfaite sant

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In order to change this, companies started producing advertisements that used a great deal of military and particularly Navy imaging in order to make cigarettes look manly. Tobacco companies also wanted to draw in a crowd of young buyers who could buy their products for generations to come