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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

Devices like IQOS or GLO heat tobacco instead of burning it to produce a sensation much like smoking, but with fewer contraindications

The box performs for its intended lifespan and not a day longer

The Burley provides a structural body with nutty undertones, while the Cavendish ensures a creamy texture and a mellow room note

The Hidden Dangers of Herbal Smoking Smoke Inhalation: The Real Culprit Herbal cigarettes might appear as a safer alternative to traditional tobacco, but they harbor their own set of health risks