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Relax, while maintaining a clear mind

A corporate professional named Sarah recently moved to Downtown Dubai from London

to re-examine menthol in cigarettes. The New York Times

Risk beliefs were captured using an 8-item scale 2124 that asked participants to compare each study cigarette to regular cigarettes on eight statements (i.e., lower in nicotine, lower in tar, less addictive, less likely to cause cancer, has fewer chemicals, is healthier, makes smoking safer, helps people quit smoking) using a 5-point response scale (1=definitely untrue, 5=definitely true)

For a daily smoker in Regina, thats a difference of $2,000$3,500 per year