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Concerns about throat irritation began to rise in the 1930s, so tobacco companies focused on marketing cigarettes as "nonirritating" and "mild." Doctors and nurses made frequent cameos

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Original 1977 magazine print ad for More Cigarettes

Without an offensive smell of cigarette smoke, and with the different flavors, it seems to limit the stigma of smoking

It is worth noting that 2017 was the first year when there were more daily snus users than people who smoked cigarettes.[17] While 11% of Norwegians aged between 16 to 74 smoked cigarettes each day in 2017, the number of daily snus users was recorded at 12%