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[6] Early advertisements often depicted Joe alongside the motto "Smooth character." [3] Camel brand owner, R

Yet less than 5 percent of todays network TV viewers are under 25, according to Nielsen TV data cited by Kovals group

But underneath the green packaging and deceptive marketing, in most cases, are a pack of 20 cigarettes that taste more like regular cigs rather than the mint flavor associated with menthol

They concluded that the campaign violated federal law as an "unfair practice" under Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices in or affecting commerce. [27] End of the campaign [edit] By March 1997, Joe Camel was already absent from Camel advertisements as a temporary measure by RJR while federal litigation was in progress

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