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Better shelf presence, fewer crushed packs, and a more consistent brand feel across stores

The original candies were modelled after cigarettes, thin white sticks with a red tip to resemble a lit end, however, they are now made as plain white sticks.

E-cigarette brands Kandypens, Vuse and blu also presented teenagers with brightly colored images with young attractive models that mirrored teen and young adult culture

Changing our mindset from merely managing tobacco to one where we recognize that tobacco no longer needs to be a part of our culture is a critical first step in changing our outlook and our work

All these cigarette pack sizes are meant to hold 20 cigarettes