A WHO estimate of 1.2 billion adult smokers globally as of 2024 underscores the conversion opportunity available to the vaping industry
Direct Bans 4 out of 7 direct bans implemented National TV and radio International TV and radio Local magazines and newspapers International magazines and newspapers Billboard and outdoor advertising Advertising at point of sale Advertising on internet Ad Ban Compliance: 65% Indirect Bans 3 out of 10 indirect bans implemented Free distribution in mail or through other means Promotional discounts Non-tobacco products identified with tobacco brand names Brand name of non-tobacco products used for tobacco product Appearance in TV and/or films: tobacco brands (product placement) Appearance in TV and/or films: tobacco products Prescribed anti-tobacco ads required for any visual entertainment media product that depicts tobacco products, use or images Complete ban on sponsorship Any form of contribution (financial or other support) to any event, activity or individual Ban on the publicity of financial or other sponsorship or support by the tobacco industry of events, activities, individuals Ad Ban Compliance: 65% Source: GTCR Citation: Drope J, Hamill S, editors
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Factories hidden underground or well-enough disguised to be unrecognizable are churning out an unprecedented 400 billion cigarettes each year to be sold in cities around the world
