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They dont have the bitter flavour of normal cigarettes, the 21-year-old university student told the Guardian

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GLP-1 therapies appear to help control post-cessation weight gain, a factor historically linked to smoking relapse

The ad targets current smokers who are considering quitting due to health concerns, urging them to switch to True because it is a low tar, low nicotine cigarette. True falsifies the claim that lower tar and less nicotine make a safer cigarette

Factor #2: Curing Methods The curing process significantly influences the final taste and aroma of pipe tobacco by altering its chemical composition and moisture content