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The cigarettes are positioned on a special tray and scanned with a laser, which is mounted on an electronic vernier calliper

"Small, White and Strong: How French Cigarettes Became the Coolest in the World"

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The reality is that Philip Morris main business is still to sell deadly and addictive cigarettes, and it sells more than 700 billion of them worldwide each year, including the best-selling Marlboro (in 2018, Philip Morris sold 740 billion cigarettes, according to the companys annual report)