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Theme: Light, Super & Ultra Light Collection: Light Published: 1999 Brand: Merit Manufacturer: Philip Morris Format: Advertisement Tobacco Type: Cigarette Comments: This campaign appeals to a younger demographic with its unexpected and amusing visual pairings

By leaving wasp eggs intact, it helps ensure future generations of wasps to kill future generations of hornworms

Esurance To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity

Another significant business was started in 1894, when Brown & Williamson Tobacco opened

Van Gogh may also have been influenced by one of his own countrymen, the 17th-century Dutch artist, Hercules Segers, who also produced a disturbing work of a skull