There has been little discussion since this time about whether it is appropriate for film funding agencies to provide grants to films that do not receive financial support from tobacco companies but that nevertheless could be said to glamorise smoking
The research would also determine whether the statements that were tested could have potential unintended consequences, such as "boomerang effects," which occur when a campaign has the opposite of its intended effect
Smoking is estimated to kill more than seven million people worldwide each year, including 1.6 million non-smokers who die due to passive smoking
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Long-term, deeper accountability will mean robust independent investigations, full public disclosure of monitoring results, a funded long-term health surveillance program, and policies that require industry to meet higher standards for community protection before something goes wrong not after