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Mad Men -era ad agencies knew then if they could get a couple of whitecoats puffing on their cancer sticks, the combination of half-truths, celebrity endorsement, and statistical gymnastics might confuse the conversation enough to distort the writing on the wall

One of the first actions of Gouins GASP chapter was a letter-writing campaign to 700 physicians in southern Maryland with a request to put up no- smoking signs in their waiting rooms

With so much to consider, the best route for medical device manufacturers is to work with a trustworthy partner with many years of experience in cleanroom manufacturing

Ad scent is the visual and messaging consistency between a Facebook ad and the landing page it links to

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