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As the British Brands Group has stated: packaging legislation ignores the crucial role that branding play. Those against plain packaging on packets have expressed concern that it would allow cigarettes to be more easily counterfeited, which in turn will lead to tax losses and smokers potentially being exposed to other harmful substances

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It is generally less processed and contains fewer additives than cigarette tobacco, which can be seen as an advantage for some smokers

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"States & localities that have restricted the sale of flavored tobacco products" (PDF)