The FDA, citing a previous study, has projected that ending menthol sales would lead an additional 923,000 smokers to quit, including 230,000 African Americans in the first 13 to 17 months after a ban goes into effect. The agency also points to another study, which produced findings suggesting a menthol ban would save 633,000 total lives, including about 237,000 deaths averted for African Americans. Whatever the numbers turn out to be, the ban is unlikely to happen within the next year
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Although a number of countries have banned misleading cigarette descriptors such as light and low-tar as called for by the WHO Framework Convention on Tobacco Control, these laws do not address the underlying cigarette design elements that contribute to misperceptions about harm, which also has implications for how cigarettes are packaged
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They absorb, dilute, mask, or temporarily suppress
