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Andrew Busch, an assistant professor of psychiatry and human behavior at Brown University

But now two researchers from the Harvard School of Public Health -- after examining retailer manuals and manufacturer reports from tobacco giant Phillip Morris, scrutinizing cigarette sales data and conducting a national opinion survey -- say manufacturers have just switched to different code words

Public health campaigns are pushing hard to highlight the health risks, particularly among younger crowds who are being carried away by hookah advertising that makes it look cool or clean. However, that's not the case

Most travel problems arise not from having cigarettes, but from how and where they are packed or declared

For companies producing consumer goods, this step is crucial because odor directly affects product perception and brand trust