1960 cigarette ads Winston Ad 1960s Cigarette Ads targeting Black

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No consumer product kills as many people, and as needlessly, as tobacco

The prevalence of e-cigarette use among these age groups resulted in a major report and call for action by the United States Surgeon General 1

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It is nevertheless important to examine the intentions behind the creation of such marketing communications in the words of tobacco company insiders themselves, particularly if marketing shifted from communicating this type of explicit health message to messages that continue to communicate health benefits, but less explicitly.10 11 The current study begins with historical examples and moves forward in time, but is not a strictly chronological treatment of the topic