It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Carousel Artwork test Nicole Eisenman

Nicole Eisenman

For Freedoms has collaborated with thousands of artists

and environmental art

Shio Kusaka

illustrating the many feelings that come with big milestones

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Carousel Artwork test Nicole EisenmanIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity all endeavours that can be