Wella Professionals Illumina Color Permanent Hair Colour 7/31 Medium Gold Ash Blonde - 60ml Conditioner For Oily Hair which includes copper encapsulating molecules

which includes copper encapsulating molecules that help maintain colour vibrancy and histidine and vitamin E

actively protecting against fade

Extra hold for natural beachy texture and lived-in styles with lasting grip

1:2 mix ratio

so you can shift pre-lightened hair to a vivid electric blue

Wella Professionals Illumina Color Permanent Hair Colour 7/31 Medium Gold Ash Blonde - 60ml Conditioner For Oily Hair which includes copper encapsulating moleculesAchieve natural looking, multi dimensional, luminous colour with Wella Professionals Illumina Color. This permanent hair colour range delivers natural looking results with up to 100% grey white coverage and up to 3 levels of lift. All shades in the Illumina Color range are intermixable to allow for a personalised colour service. The range consists of a warm, neutral and cool colour palette, and can be used to lighten, darken and enhance colour.