B1 Basic Design Elements and their Systems, 1976 LogoArchive Raymond Loewy's work on the

Raymond Loewy's work on the French Co-op is particularly striking

Editors: Franco Maria Ricci & Corinna Ferrari

Isreal and the USSR

This copy is in good condition

the interplay of bold and fine detail on the cover and the mix of substrates and metallic inks marks this out

B1 Basic Design Elements and their Systems, 1976 LogoArchive Raymond Loewy's work on theDesign Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub set of publications with A14 covering aspects of design in retail, public transportation and Olivetti. C13, the final part, covered different systematic approaches taken by key Japanese businesses at the time. The B series was six volumes and an early effort to document the very best