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the book is now in its third reprint in 2024
Strategic Brand Management, 5e Deal It is a remarkable workBook Details Authors: Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob Publisher: Pearson Edition: Fifth Binding: Paperback Number of Pages: 672 ISBN: 9789353946135 Release Date: 15 11 2020 Dimensions: 10. 0 x 7. 9 x 0. 9 inches Languages: English About the Book This is the Fifth Edition of the highly regarded textbook, "Marketing Management" by Kevin Lane Keller and his co authors. The book is widely used in marketing
