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to what the studio felt was a stuffy British graphic design industry
Pages: 108
occasional subverting readability in favour of a inventive organisational principle for a more cerebral challenge
Language: Japanese & English Captions
Logos: 1573
Corporate Design International, 1984 Top Symbols & Trademarks of the World to what the studio feltGerman graphic designer and photographer Wolfgang Schmittel looks at the definition and benefit of a consistent corporate appearance through eight international corporate identity programmes. Highlights include Minolta, Kenwood and Swiss Federal Railways. Each is beautifully illustrated with images of each corporate identity, and captioned with insights from the designers and Schmittel. Title: Corporate Design InternationalAuthor: Wolfgang Schmittel
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