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While the Mark XI gets a lot of time in the limelight of enthusiasts and collectors
and in the world of American watchmaking
Universal Genève produced some of the most interesting timepieces of the post-war Golden Age
the Rolex Day-Date makes a statement
produced by Rolex for almost 30 years
Rolex Datejust Archived While the Mark XI getsWhy We Love It The Datejust may just be the perfect watch. There we said it! Why? It couples perfect proportions, a simple dial layout, and a robust movement into a timeless, easy to wear package. It has been Rolex's most prolific model and is an icon of timekeeping that has been in continuous production for decades. This particular example dates from 1972 and hasn't aged so much as a wrinkle giving it nothing to envy from its more contemporary
