New Shell Lubricating Oils TA held at the Honolulu Academy

held at the Honolulu Academy of Arts

Kauffer produced several outstanding designs for Shell Oil in the 1930s

published by the Tourism Bureau of Holland c

Scarfe also designed the sets and costumes for this landmark production

This poster was one of the last designed by the leading poster artist FHK Henrion

New Shell Lubricating Oils TA held at the Honolulu AcademyOriginal, antique, poster: New Shell Lubricating Oils, designed by Edward McKnight Kauffer, 1937. A particularly successful design which uses an undulating ribbon motif to connect the message with the product (a can of lubricating oil which also features the jointed man advertising symbol created by Kauffer). The overall effect is one of smoothness and modernity the later reinforced by the choice of lettering and the abstract black background.