By Katie Chlada, Managing Director, Strategic Communications & Advisory Services, M+C Saatchi While everyone in marketing is fixated on AI, another shift is already changing how people live, eat, travel and age and its far more tangible in the short term
Multiple banks, such as BMO Capital Markets, 8 Morningstar 9 and Goldman Sachs 10 expect the market to grow to or beyond $100bn by 2030, with some, such as JP Morgan, 11 predicting as high as $140bn by 2032
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doi: 10.3389/fnut.2026.1778473 Received 31 December 2025 Revised 09 March 2026 Accepted 26 March 2026 Published 28 April 2026 Volume 13 - 2026 Edited by Huanling Lai, Guangzhou National Laboratory, China Reviewed by Jiayi Zhou, University of North Carolina at Chapel Hill, United States Mairepaiti Halimulati, The University of Texas at Austin, United States Updates Copyright 2026 Sun, Sun, Nan, Wang, Sun, Shi, Yang and Wang
Although the availability of arachidonic acid has been actively investigated as a major metabolic factor controlling PG production, it is clear that other cellular cofactors may also regulate PG biosynthesis