Why nicotine strengths differ between users Nicotine strengths and nicotine exposure vary widely between users because smoking behaviour, inhalation depth, and puffing habits differ significantly
Most acute data are from nicotine administration whereas chronic data are predominantly from studies on cigarette smokers
In emerging marketsparticularly Asia-Pacific and Africa traditional cigarette demand remains robust, strengthening competitive positioning
Room Note: 2/5
Gregoire Verdeaux, Senior Vice President of External Affairs at Philip Morris International*, states: It has truly become a made in the EU problem, as fake cigarettes are being manufactured, distributed, sold, and consumed in countries within the EU, undermining efforts to reduce and eliminate cigarette smokingand public health goals altogether. Innovative regulatory approaches Despite the overall increase in illicit consumption, the KPMG study notes that the majority of EU member states experienced a stable or declining share of illicit cigarette consumption in 2022
