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Camel in particular came under fire for its use of the character Joe Camel , a cartoon smoking camel who is said to have been an attempt to appeal to a young audience

Dimensions: 2131 x 3766 px | 18 x 31.9 cm | 7.1 x 12.6 inches | 300dpi Date taken: 5 December 2014 Photographer: WENN More information: This image could have imperfections as its either historical or reportage.

And for their part, Maynard said, tobacco users seem to be trying to minimize the effect their smoking might have on others

On average, people who switch to e-cigarettes will receive a 2.5% discount on premiums, people who switch to Philip Morris' heated tobacco product iQOS for three months will receive a 25% discount, and people who quit smoking for at least a year will receive a 50% discount, the company said